Übersetzung für "Advertising techniques" in Deutsch

The principle of separation should not prevent the use of new advertising techniques.

The separation principle should not prevent the use of new advertising techniques.

This interpretative communication will clarify in particular to what extent the present Directive applies to new advertising techniques.

Furthermore, the Commission recently launched a study on developments in new advertising techniques.

The European Commission has just received a report by independent experts on the development of new advertising techniques.

As testimony to the child's vitality, I wish to point to promotion of cultural diversity in the digital field, acknowledgement of new advertising techniques, a legal framework finally provided for product placement, attention finally paid to access to audiovisual media for our fellow citizens with visual or hearing disabilities, and the trust placed in the industry by arrangements to apply the directive using self-regulation or co-regulation.

In respect of the regulatory framework, the handling of different techniques, such as interactive advertising, split screen techniques and virtual advertising were examined to see whether they are used and whether specific regulation exists.

The Committee welcomes the Commission's proposal for a study into new advertising techniques in view of a possible future evaluation of the provisions contained in the Television without Frontiers Directive.

The Commission will therefore carry out a study into new advertising techniques in view of a possible future evaluation of the provisions contained in the Television without Frontiers Directive, in particular with regard to interactivity and product placement, in order to analyse how to ensure a clear distinction between advertising and other content.

As has been recognised by the Commission in its interpretative communication on certain aspects of the provisions on televised advertising in the ‘Television without frontiers’ Directive [24], the development of new advertising techniques and marketing innovations has created new effective opportunities for audiovisual commercial communications in traditional broadcasting services, potentially enabling them better to compete on a level playing-field with on-demand innovations.

Without prejudice to the use of new advertising techniques, television advertising and teleshopping shall be kept quite distinct from other parts of the programme by optical and/or acoustic and/or spatial means.

As has been recognised by the Commission in its interpretative communication on certain aspects of the provisions on televised advertising in the ‘Television without frontiers’ Directive [25], the development of new advertising techniques and marketing innovations has created new effective opportunities for audiovisual commercial communications in traditional broadcasting services, potentially enabling them to compete better on a level playing-field with on-demand innovations.

This interpretative communication will clarify in particular to what extent the present Directive allows new advertising techniques like split-screen advertising.

The Communication restates that new advertising techniques and new forms of advertising are not per se incompatible with the Directive and explains to which extent their use is compatible with the existing legal requirements.

For example, digital technology permits a wide range of new advertising techniques for which the current provisions may not be appropriate.

The Commission has therefore decided to adopt, in the near future, an interpretative Communication setting out how the provisions of Chapter IV of the Directive apply, especially with regard to the new advertising techniques.

Similarly, different Member States have applied different interpretations of the Directive with regard to new advertising techniques, such as split screens, virtual advertising or interactive advertising.

The Communication shows that new advertising techniques and new forms of advertising are compatible with the Directive, provided that their use respects the objectives of general interest pursued by the Directive, namely the viewers right to a clear separation between editorial content and commercial communication as well as the viewers right to protection against excessive advertising, as detailed in the Directive, and the right of the rights-holders to the respect of the integrity of their audiovisual works.

The study, which emphasises how uncertain operators are as to the speed at which the audiovisual landscape in Europe is likely to change (another study on this subject will soon be available), considers that there is no urgent need to review Community provisions on audiovisual media, but that there is a need to clarify some of the advertising provisions in the TWF directive because of the wide differences between the way in which various countries have responded to the new advertising techniques.

The Commission will examine the legal implications of new advertising techniques with a view to determining whether the existing legislation can cover these techniques in an appropriate manner or needs to be adapted.