Translation of "Marketingaufwendungen" in English

The marketing expenditure includes € 0.4 million for a radio campaign tested in 2015.

This will also entail considerable marketing expenses, especially consumer marketing measures, in order to increase the footfall.

Other operating expenses totalled Euro 16.2 million (previous year: Euro 15.3 million) and primarily included marketing expenses in an amount of Euro 7.9 million (previous year: Euro 7.5 million).

In the current market environment this goal can only beachieved with high marketing expenses, which would directly impact theoperating result.

For the German speaking business marketing expenses have been reduced (Q2 2018: -68% compared to Q2 previous year) and focused on generating profitable revenues.

Thanks to diverse marketing expenditure linked to the football World Cup in Russia from June to July 2018, as well as the continuation of marketing activities beyond the duration of this major sporting event, the listed online sports betting and gaming provider cracked the figure of 5 million registered customers on 11 October 2018.

Due to one-off marketing expenses (for K – the world’s largest plastics fair in Düsseldorf) and adjusted intercompany charges that were higher year on year, EBIT was lower than the previous year at minus €0.27million (PY: minus €0.17m).

However, brand-controlling is supposed to serve as a basis for decisions on marketing expenditures and investments and in order to successfully assist with brand development, other reference parameters than the question of awareness or demand have to be in place.

As a result, marketing expenses in the first three quarters are as planned at EUR 29.3 million (Q1-Q3 2017: EUR 32.7 million), with the marketing focus being set at EUR 13.5 million in the second quarter of 2018 due to the major sporting event.

In addition to the severance payment to a former member of the Executive Board, the increased cost base in the second half of the year resulted primarily from increased bad debt losses in connection with the elimination of open items and a significant increase in marketing expenses, while sales in our core business declined at the same time.

The subgroup plans to slightly improve EBITDA before special items, although earnings are likely to be hampered by higher marketing expenses and the effects of the genericization of YasminTM in Europe.

There was particularly encouraging revenue development in Germany (+10 %), which was largely attributable to the extremely good sales of new products as well as increased marketing efforts.

Due to higher fixed costs, primarily from one-off marketing expenses (for K – the world’s largest plastics fair in Düsseldorf) and adjusted intercompany charges that were higher year on year, EBIT was lower than the previous year at minus €0.45 million (PY: €0.15m).

The decline in revenues in the first quarter of 2018 was due to lower marketing spend in the fourth quarter of 2017 related to temporary delays in new product launches.

As a result, marketing expenses of EUR 7.7 million in the first quarter of 2018 were below the reference value of the previous year (Q1 2017: EUR 14.9 million).

As a result, marketing expenses in the first half of 2018 are as planned at EUR 21.2 million (H1 2017: EUR 24.2 million), with the marketing focus being set at EUR 13.5 million in the second quarter of 2018 due to the major sporting event (Q2 2017: EUR 9.3 million).

However, brand-controlling is supposed to serve as a basis for decisions on marketing expenditures and investments and in order to successfully assist with brand development, other reference parameters than the question of awareness or demand have to be in place.

The higher CLIQ factor compensated the lower marketing spend, which amounted to EUR 18.6 million in the year under review, compared with EUR 21.6 million in the previous year.

With concern we have noticed that for some time now marketing expenditures and investments are adjusted to the fluctuations of the respective business situation, unquestionable with great risks to the brand equity.

Similar to the DACH region, the Bebitus shops are focused on improving profitability by increasing product margins and focusing marketing expenses (Q2: - 55% compared to Q2 previous year).

These results are in line with expectations in terms of profitability, taking into account the restructuring measures initiated in February 2018, especially the reduction of marketing expenses and the strong focus on margins.

However, should brand controlling serve as determination for marketing expenditures and investments and support brand development successfully, it has to have far more reference parameters than just the question of awareness or desirability.

A slight improvement in EBITDA before special items is planned, although earnings are likely to be hampered by higher marketing expenses and the effects of the genericization of YasminTM in Europe.

Marketing expenditure amounted to EUR 11.6 million in the period January to September 2015 compared to EUR 9.3 million in the same period of the previous year.

Other operating expenses rose 31.0% to EUR 13.4 million as a result of higher rental expenses (+ EUR 1.7 mill.), maintenance (+ EUR 1.1 mill.) and marketing costs (+ EUR 1.3 mill.).

The decrease in net loss came in spite of increased sales and marketing expenses in anticipation of the commercial launch of the Company's Clipstream ® product, increased rent and expenses associated with the Company moving its corporate office.