Translation of "Proximity marketing" in German

Proximity Marketing: The customer experience is becoming a key factor in today’s retail business.

In the late 1960s, the close proximity between marketing, research, and production grew in importance.

Proximity Marketing will allow brands to get closer to people more than ever before, and adapt their communications to specific environments via mobile devices.

Messe Berlin is cooperating with Hiwave as exclusive provider for Proximity Marketing and is adding Bluetooth Marketing to their marketing portfolio.

The importance and usefulness of communication through social media is well known for attracting, encouraging the active participation and affect large numbers of users, in this context is a Loyaleco oriented system services Network Marketing and allows the creation of advertising campaigns of Street and Proximity Marketing tailored to each advertiser without replacing the direct sale, but preferring human interaction and social between buyer and seller.

The Hiwave Proximity marketing products are the technological foundations for a wide range of marketing, sales and information applications.

Proximity marketing, the localized targeting of customers via their mobile devices, is essentially no more than a continuation of this battle for consumers' attention – only this time using innovative, technical means.

In addition, proximity marketing – i.e. targeting customers via smartphones in a local context – boosts the quality of a contact.

The competition criteria include the overall development of the company, its efforts to maintain jobs or create new ones, the determination for innovations, modernisations, regional commitment as well as service, customer proximity and marketing competence.

BARTEC must prove itself to the Jury in five categories: in the overall development of the enterprise, the creation and securing of work and training positions, the modernization and innovation, the engagement in the region as well as in the fields of service, customer proximity and marketing.

Examples of these are route planners, restaurant finders, entertainment programs for the mobiles, or location-based advertising (see Proximity Marketing).

For the first time in Proximity marketing, the number of transmitted contents can be checked against the conversion rate at the PoS in real-time.

Find out more In order to lure the customer into the store at the beginning of the customer journey and focus their attention on specific offers, retailers can use so-called proximity marketing measures.

Hiwave distributes Proximity Marketing products that transfer content of all types to mobile devices without connection fees and supports their integration into traditional, mobile communications supported campaigns and marketing drives.

"The "Grand Prix of Small and Medium Business" not only honours the overall development of the company, but also its efforts to maintain jobs or create new ones, the determination for innovations, modernisations, regional commitment as well as service, customer proximity and marketing competence.

This effect can be reinforced with further measures from the field of proximity marketing, for example using beacons.

Thanks to proximity marketing, a retailer can maintain optimum contact with customers, even before they enter the store.

Another new Hiwave Innovation in Proximity Marketing: Activision, one of the world's leading games manufacturer is now using the Role Player Convention in Munster not only to offer the trailer of their latest game hit "Guitar Hero" via Bluetooth.

If the customer is near or even inside the store, this is possible through proximity marketing sales strategies.

With Hiwave - The Finest Tools for Mobile Marketing, Laurenz Lenkewitz, partner at marketing consultants vbConsult, established a new brand for solutions in the proximity marketing and mobile technology domain.